WEED. Jay-Z's new business venture involves partnering with a cannabis company. Photo from Jay-Z's Instagram account
The rapper said he reached out to the company Caliva after a wide search for a suitable partner in the booming industry. We want to create something amazing, have fun in the process, do good and bring people along the way." He will also focus on efforts to increase the participation in the legal cannabis business of people who have served time in prison and have been shut out of the fast-growing sector.
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Jay-Z joins cannabis company Caliva as chief brand strategistHe joins Montana, Snoop Dogg, Whoopi Goldberg, Willie Nelson, and Martha Stewart as part of a growing list of celebrities who have jumped into the cannabis business in recent years as a number of states have legalized marijuana in some form.
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Jay-Z joins cannabis company Caliva as chief brand strategistHe joins Montana, Snoop Dogg, Whoopi Goldberg, Willie Nelson, and Martha Stewart as part of a growing list of celebrities who have jumped into the cannabis business in recent years as a number of states have legalized marijuana in some form.
Read more »