How are Billion-Dollar 'Unicorns' Changing the Beauty Industry?

  • 📰 voguemagazine
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

How a new class of entrepreneurs is challenging preconceptions about women-led companies and their ability to secure sizable investment (and, subsequently, astronomical valuations).

; Huda Kattan’s Instagram–bred makeup empire, Huda Beauty; and Pat McGrath Labs, the product line from the backstage-beauty veteran.

“Oprah used to be what Instagram is right now,” Soare, swiveling, says of her big break on the talk show in 1998 . More than 13 years later, Claudia persuaded her mother to pivot from the brick-and-mortar brow salon that begat a range of popular eyebrow products to social-media—a strategic move that many insiders credit for her current status as the mother of unicorns.

Investment from the wrong or too many partners is a Chinese finger trap that makes even the savviest baby unicorns wary. But with many of them experiencing growth on par with Atkin’s, it is an inevitable step for scaling a small business.

Masterson’s popular T.L.C. Sukari Babyfacial and C-Firma Day Serum helped secure initial fans, but she also credits Instagram for her ability to create a lasting, personal connection with her customers, directly and quickly. “It’s like having a huge focus group that’s telling you at all times what they’re wishing for.”

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

JeffreeStar should be in this! His makeup line is sickening and sells out products in minutes!!! realentrepreneur

where is KrisJenner

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 715. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Cryptocurrency Crimefighter Chainalysis Becomes First Blockchain Company To Make Next Billion-Dollar Startups ListHis sleuthing uncovered $1.2 billion in bitcoin (or $6.5 billion in current prices) investigators thought was lost for good. Crypto DelRayMan once privacy features are added to Bitcoin and other blockchains these companies will be completely useless DelRayMan Check out $Wabi adoption numbers in China with 10000 plus consumers in 315 cities.
Source: Forbes - 🏆 394. / 53 Read more »

Navigating Change, New Technology And Disruption In The Global Fishing IndustryNavigating change, new technology and disruption in the global fishing industry paid Mitsubishi Heavy Industries
Source: Forbes - 🏆 394. / 53 Read more »