) signed a joint venture deal with state-run Cuba Ron SA on Monday to market Santiago de Cuba Rum, in defiance of U.S. efforts to dissuade investment in the Communist-run country.
The new 50-50 venture, Ron Santiago SA, will have exclusive international rights to the premium brand, considered the best by local residents along with Havana Club, which is marketed by French firm Pernod Ricard under a similar arrangement signed in the 1990s. The Trump administration in May allowed Title III of the 1996 Helms Burton Act to take effect, enabling U.S. citizens to bring lawsuits against foreign companies profiting from property taken from them after Cuba’s 1959 revolution. It had been suspended by President Donald Trump’s predecessors.Cuban rum is banned in the United States, but popular throughout Europe and other parts of the world.
Regarding the implementation of the long-dormant section of the Helms-Burton Act, Luca Cesarano, general director of the new joint venture, said he was confident the company would not be affected.
CocaColaCo Diageo_News _HavanaClub
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let's hope we will keep our promise to go after Diageo's subsidiary.
Trump will blackmail Diageo into not doing this.
Just show me to the fresh rumcake please.
isn't that Havana Club made in Cuba?
Good combination
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