Elephant tusks remain in demand in Japan, which allows the domestic trading of ivory brought into the country before it imposed an import ban in 1989, making it the world’s largest legal ivory market.
Rival e-commerce firms Rakuten Inc and Mercari Inc banned ivory sales two years ago, but Yahoo Japan had continued to resist calls from campaigners, denying suggestions the trade was a factor behind a sharp rise in poaching on the African savannah in recent years. Yahoo Japan, a consolidated subsidiary of telco SoftBank Corp, said it decided to halt trading following reports that ivory bought on Yahoo Japan’s platform was taken overseas illegally. Two sources told Reuters the reports were regarding on-selling to China.
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