‘This is my body. And I can do whatever I want to it. I can push it. Study it. Tweak it. Listen to it. Everybody wants to know what I’m on. What am I on?! I’m on my bike, busting my ass, six hours a day. What are YOU on?” The full voiceover, there, from an inspirational Nike commercial from 2001, featuring the cyclist Lance Armstrong.
I will not and do not wear or buy their products at all.
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