Peter Bailis can’t resist dropping more than a dozen f-bombs as he explains how his startup Sisu aims to upend traditional business intelligence and reshape the way companies act on the massive amounts of information—about products, sales, customers, etc.—that they generate and store.
“Data is going to keep getting wider and wider, and if we don’t figure out what to do with it to make it productive for end users, then this whole f–-ing thing is going to collapse,” he says. “It’s a product problem plus a tech problem.” While an endless number of tools help companies store, sort and visualize their tsunami of data, he says Sisu goes a step further. It doesn’t just let companies track key performance indicators, like customer conversion rates or churn, it aims to show which specific factors are responsible for a change.
The idea that companies want ever more granular ways to understand their business metrics is proven. This year, data analytics and visualization companies Tableau and Looker were scooped up in multibillion dollar acquisitions by Salesforce and Google, respectively. Meanwhile, a slew of startups likeand H2O are helping companies build predictive models based on their data.
bhorowitz fakir_aadmi
bhorowitz Where does that name come from, Sisu? Here?
bhorowitz Many congratulations, Peter pbailis ... All the best.
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