Chick-fil-A has a new sit-down dining option to win over millennial parents - Business Insider

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Chick-fil-A has a new sit-down dining option to win over millennial parents

This week, the chicken chain announced that it is launching Dine-In Mobile Ordering across the US. The service will allow customers to order their food via the chain's mobile app, picking the option to have the food delivered directly to their tables instead of picking it up at the counter.

Chick-fil-A has been testing the service in certain markets for a few months. Khalilah Cooper, director of service and hospitality at the chain, and Kevin Purcer, Chick-fil-A's director of customer digital experience, told Business Insider earlier this year that the service was aimed, in part, at parents with young children.

 

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