Under Armour's longtime CEO is standing down: How the company went from a new hotshot sportswear company taking on Nike to having a wholly uncertain future

Under Armour, still a leading athletic-wear seller, has fallen into a bit of a rut. On Tuesday, the company's founder, Kevin Plank, stepped down from his role as CEO after 23 years. Plank will be replaced by COO Patrik Frisk. The brand has struggled in recent years. In its most recent earnings results, the company missed revenue forecasts and said it expects sales to decline in North America throughout 2019. It has had massive problems in the past, including $1.

Under Armour, still a leading athletic-wear seller, has fallen into a bit of a rut. On Tuesday, the company's founder, Kevin Plank, stepped down from his role as CEO after 23 years. Plank will be replaced by COO Patrik Frisk. The brand has struggled in recent years. In its most recent earnings results, the company missed revenue forecasts and said it expects sales to decline in North America throughout 2019. It has had massive problems in the past, including $1.

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Kevin Plank is stepping down as CEO of Under Armour - Business InsiderPlank, who founded the company in 1996, will become executive chairman and brand chief. COO Patrik Frisk will take on his duties as the new CEO.
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