The future looks bright for consumer adoption of challenger banks - Business Insider

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Consumers are turning to nontraditional financial institutions because they have more customer-friendly offerings:

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from Capgemini. And 61% said they currently have a loan or mortgage from a challenger bank or were likely to get one in the next three years.Compared with the average consumer, those thinking about switching banks are even more likely to get financial products from challenger banks in the near future. Among consumers who say they are likely to switch their primary bank in the next 12 months, the chance of adoption increases.

Interest from potential primary bank switchers provides a critical opportunity for challenger banks. While any chance for higher adoption is a good sign for challenger banks, the fact that consumers looking to leave their primary bank in the next year are particularly interested in challenger bank offerings is especially good news.

 

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