I’ve been passionate about writing since I was four, when my mom gave me a notebook and taught me how to write, unleashing my creativity for life.
Since then, writing has continued to be one of my greatest joys throughout my life, and anyone who’s met me will tell you that I’m always carrying a notebook to write down ideas. Working in tech in Silicon Valley, my copywriting skills quickly became high in demand. I personally wrote web copy, white papers, blog posts, and email campaigns for dozens of tech companies that made them hundreds of millions of dollars, if not more. I also used my copywriting skills to build SalesFolk, a profitable bootstrapped company that has employed dozens of people who got trained on the copywriting best practices I pioneered.
And then something surprising happened: the more I improved at rapping, the better I got at creative collaboration, management, and art in general. So even if you have zero interest in rap or aren’t a writer, you can still use these insights to harness your creativity and be more productive with creative work.While some people may argue that you should “eat that frog,” and knock out the hardest stuff that you want to do the least first, this is often counterproductive for creative work. Whether you’re writing an ebook on business best practices or working on a rap song, it’s best to go with the flow.
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