’s Innovation Festival in New York, Dubuc delivered her first public comments on the $400 million Refinery merger since it closed Monday. “These two audiences match. Revenue diversity coming together works,” she said. “This is an acquisition not just for scale. These two brands come together and complement each other.”
Asked if she would describe Vice as “the biggest of the scrappy” media companies or the “scrappiest of the big,” Dubuc chuckled and picked the former.
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