How I Launched a Business While Working Full-time

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They don't call it a side hustle for nothing

, grilled me for half an hour in her Los Angeles office. I had breakfast with Jonny Sun, a screenwriter and creative researcher I’d read about. At the same time, I was juggling negotiations with The Moth in New York.

By February, I still only had Nosrat confirmed. And I started to get nervous. A friend forwarded an email on my behalf to Nick Offerman, one of the stars of “Parks and Recreation.” I pestered my friend for a reply and, a month later, my cellphone rang. I recognized the deep baritone.I told him about my father, who was a woodworker too and with whom I’d made a table when I was 12. I said I wanted him to inspire others the way my father inspired me.

In early April I sent an email to Jonathan Franzen, a National Book Award-winning author. Nine days later he said yes. In the following weeks I received commitments from The Moth, which agreed to teach a workshop and hold a Saturday night StorySLAM; Darla Anderson, who won an Oscar for producing Pixar’sWhat seemed dire a month earlier took on a certain momentum. The program was beginning to take shape. At the end of April, I heard from Carpenter’s manager. The singer couldn’t make it.

Two months ago, I was at a coffee shop when I got a text from Nina Jacobson, the producer I visited in Los Angeles. She was coming. So, too, was Jon M. Chu, who was in New York filming, a movie based on the Tony-winning play by Lin-Manuel Miranda. I let out a happy sigh, startling my server. The Box Sessions is one of the hardest assignments I have ever had. And my passion sometimes felt like desperation. But with so much turmoil in the world right now, I want to create a place where people will be inspired to explore their creative lives. And I can’t wait to welcome everyone in February.Laura M.

 

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