Who is KSI? The YouTube star fighting Logan Paul in a professional boxing rematch - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 27 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

Here's a look at KSI's rise to fame ahead of his professional boxing match with Logan Paul today

Michael Tran/Getty Images

London-born KSI — real name Olajide "JJ" William Olatunji — pioneered YouTube celebrity boxing matches after making a name for himself playing FIFA on the platform. YouTube boxing matches are a hot new trend, kickstarted by KSI. Although the British vlogger first made his name playing video games on YouTube, he's pioneered boxing events as a way to whip up famous YouTubers' huge followings. The real-life matches could generate millions of pounds in ticket, merchandise, and streaming sales.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines