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Streaming video isn't a winner-takes-all game. But people still have a finite amount of attention — and money — to devote to video, and more players will be competing for it. These are the key things investors will be watching for from Netflix in 2020, according to analysts from the Wall Street and investment firms that cover it. The biggest question on the minds of many investors heading into 2020 is whether Netflix's domestic subscriber growth has peaked.
Still, some analysts say the new competition could give Netflix a boost. Many of the new and upcoming streaming services are owned by legacy media companies that were previously mainly available through costly cable subscriptions. The push into streaming could lead more traditional TV subscribers to cut the cord and supplement their viewing with a handful of streaming services.
To do that, the streaming giant has been investing in international content, including originals from overseas, licensed programming for local markets, and translating its global originals for more audiences. But, by 2020, Netflix told investors it would start improving its negative free cash flow, and "move slowly toward [free cash flow] positive."