With ongoing exposure from their teams and leagues, athlete-influencers already have a preexisting and often loyal fanbase to drive user engagement. Moreover, operating in the contract-heavy world of professional sports, most athlete-influencers are experienced with maintaining a professional relationship with the brands and sponsors they work with, which could provide some welcome reliability in the influencer industry.
That could be a problem in the world of influencer marketing, where authenticity reigns supreme: According to a panel conducted by , 54% of respondents were concerned about payments that celebrities, athletes, and influencers received for their recommendations. For brands interested in working with athlete-influencers, as with traditional social media influencers, precautions should be taken so that partnerships do not come across as artificial.
Ok
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The CEO of Kustomer wants to build a 'modern Salesforce' platform - Business InsiderA former Salesforce VP has raised 4 rounds of funding in 18 months for a startup called Kustomer. His model: Salesforce.
Read more »
Alternative data platform Adaptive Management lays out the industry's future - Business InsiderAlternative data blew up thanks to desperate hedge funds looking to get an edge. Next year, the booming space could attract more mainstream investors.
Read more »
Holiday fulfillment may drive customer loyalty - Business Insider - Business InsiderRetailers that use omnichannel fulfillment options may be best positioned to successfully handle their e-commerce orders this holiday season.
Read more »