Nine months into the job, Bleacher Report's CEO Howard Mittman spoke with Business Insider about his plot for 2020 to build the digital brand into a sports media powerhouse that could close some of its gap with ESPN.Sports gambling, which more US states are moving to legalize, is helping expand Bleacher Report's reach and revenue at a time when manyGamblers are also five times more engaged within Bleacher Report's app than non-bettors, the company said.
— is one piece of a broader strategy to expand Bleacher Report's reach and revenue going in 2020, and close the gap with some of its larger competitors like ESPN, CEO Howard Mittman, who took on the job in February, told Business Insider. Sports gamblers are growing opportunity for the broadening Bleacher Report, as well as other sports media brands
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