AWS Kendra vs. Microsoft Project Cortex for knowledge management - Business Insider

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Amazon is taking on Microsoft with a new tool to use AI to make it easier to find the right files, but experts say it'll be held back by complexity

This story requires our BI Prime membership. To read the full article,Amazon Web Services released Amazon Kendra, a machine learning-based service that allows companies to build a search engine for internal documents.

For that reason, "it will be difficult for Kendra to present the same potential for the enterprise as Cortex," one analyst said.Amazon Web Services has a new machine learning-based search service called Amazon Kendra that allows companies to build a search engine for internal documents. They're so-called knowledge management systems, basically a means for managing knowledge or information within an organization. There's a big opportunity in the space, Futurum Research principal analyst Daniel Newman said.

Kendra, meanwhile, is a way for Amazon to show that it's getting in the game — important, as it tries to show customers that it's keeping pace with the rise of artificial intelligence, which plays a major role in sifting the massive amounts of data involved in knowledge management.

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