Music Documentary Market Booms: 'It's a Land Grab Right Now'

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On the heels of Apple TV+ ponying up a whopping $26 million for a film about singer-songwriter Billie Eilish and Amazon paying $25 million for a Peter Berg-directed Rihanna doc, dealmakers say the space will only get hotter

.Beatles doc, now making the rounds, is sparking a frenzy, with buyers predicting the price tag will eclipse the R.J. Cutler-helmed Eilish movie .

"Everybody is talking to Jackson right now, and it ain't going to be cheap," says one buyer, who expects a deal to close early in the new year. Just three years ago, Amazon paid $6 million for a Grateful Dead project, unheard of at the time but a sign of increased appetite in the space driven by streamers. For the Eilish film — said to have been negotiated by Submarine's Josh Braun and Lighthouse's Aleen Keshishian — Hulu and HBO Max were the most aggressive suitors besides Apple.

Taylor Swift's Reputation Tour doc drew big numbers for Netflix, for years the dominant streamer in the subgenre, and it has her next film already in its stable. Sources say, which has its world premiere at Sundance in January, didn't fetch an astronomical figure like Eilish's because it was part of a two-film deal inked well before the current mania., which was modest but still a head-scratching move for a studio focused on big-budget tentpoles; the film made $3.6 million worldwide.

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