A Decade After Bankruptcy And Merger, Delta Is On Top And Pulling Away From The Pack

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At this time in 2009, Delta was just beginning to stagger to its feet after losing $15.8 billion over the previous 5 years, now the airline is back on top and pulling away from the pack

What a difference a decade makes.

For a company that was considered a weak sister 10 years ago in a chronic money-losing industry, Delta’s turnaround, while not exactly new news anymore, is still rather astounding. So, those who would take Delta’s current string of impressive successes and analysts’ almost unrestrained cheering from the sidelines as signals that it’s okay to bet heavily on airline stocks now should remember the old saw: “the way to make a million dollars in the airline business is to start with a billion dollars.”

 

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Thanks to Ed Bastian’s art of business recovery economics. GreatStockDelta

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