Social trends shaping business in 2020

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Against this backdrop of macroeconomic change, people's expectations for the experiences they have with brands and businesses are evolving fast.

We stand at the intersection of community and creativity, where brands can identify, take inspiration from and participate in the communities that people inhabit. At the start of 2019, we shared three social trends that were on the rise across our platforms: ephemeral sharing, videos and messaging. As we head into 2020, these trends have only intensified in our region. Simply put, Asia is about more - more mobile, more video, more stories, more conversation and more commerce.

We're continuing to see fast adoption of ephemeral sharing as each of our story experiences across Facebook, Messenger, Instagram, and WhatsApp now have more than half a billion daily users. As more and more people use stories, we're making it easier for marketers to adopt this format and reach people where they're spending their time.

An interesting subset of this preference for messaging is the growing use of messaging or online chat to buy and sell. A study by Boston Consulting Group in partnership with Facebook across nine countries found that South-east Asia outpaces other countries surveyed in both awareness and adoption of conversational commerce.

 

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