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VCs predict an uptick in consumer investing as Gen Z's influence grows - Business Insider

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Tech investors are betting big on Generation Z-focused consumer startups in 2020, as a wave of young founders and customers displace Millennials

among the younger set. Its rise was proof that there was money to be made from the financially conscious generation, investors said.

"I'm really proud of the leadership in the entrepreneurs of tomorrow," Inspired Capital cofounder Alexa von Tobel told Business Insider. "A 22-year-old entrepreneur is so refreshing in how they think about the world. They have such a thoughtful and moderate view of it, and they have better equality and diversity as a group."

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