in September 2019. The "affordable yet premium" collection includes an electric toothbrush, a multi-step teeth whitening system, specialty toothpastes, a water flosser, and an ultrasonic UV cleaner designed to sanitize products, according to a Monday press release.
"At Walmart, we are always expanding our assortment to meet customers' needs," Shawn Townzen, vice president of Walmart Personal Care, said in a statement. "We don't believe you should have to sacrifice your budget for your smile, so we are excited that SmileDirectClub is launching new smile-enhancing products exclusively available at Walmart."
For Walmart, the partnership is a strategic push into growing its oral health sector, coming on the heels of thein Dallas, Georgia, in September. The experimental clinic — which features primary care, dentistry, and counseling services — is designed to provide lab tests and dental cleanings at 30-50% below competitors by cutting out middlemen.
Likewise, SmileDirectClub's primary draw is a more affordable approach to orthodontia. The company cuts costs by bypassing in-person appointments and selling dental aligners for a fraction of the cost of traditional braces or Invisalign services.
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