"We figured we would be running into this [type of] issue with more and more states," said Lyden Henderson, the brewery's chief operating officer and co-founder."We did not want to fracture our brand."
But crossing state lines is tricky: Nevada's cannabis regulations were different from California's and included a provision that prohibited the use of cannabis slang like"bud,""pot,""420,""weed" ... and"high." The United States is witnessing federalism in action as states across the nation establish programs to regulate the cultivation, possession and sale of federally illegal cannabis. Each of those states operate in a silo and boast a unique slate of laws that often are subject to frequent tweaks as officials learn on the fly in creating first-of-their-kind regulations.
"We'd like to remain as consistent as we can be state to state," Henderson said."I'd love to see the same brand in different states and see something familiar, so I know there's consistency there." The beverages are breaking convention, and the Outbound name and imagery are meant to reflect that, said Kyle Merwin, co-founder of Born & Bred, the San Francisco-based branding agency behind the Outbound redesign.And even if the the beverage can't be called a beer, there are clever ways of pulling in familiar language such as"flavor profile,""hoppy,""malty," and"earthy," he said.
export all of it to china so they can taste/experience the 'dose of their own medicine'(illegal drugs exportation).
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