those combined assets via bundles in a way that drives consumer interest and subscriptions.
As Verizon runs into similar problems in the home, it's increasing the modularity of its product options and also expanding into segments like VR and cloud gaming. How Verizon fares with this new approach in its home business will be an instructive lesson for the wireless industry as a whole — particularly as mobile operators continue to pursue bundling as a strategy outside the home as well, pairing mobile offerings with media to draw in and retain mobile subscribers.
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