If Salesforce ever put itself up for sale, Microsoft would be the buyer, an analyst says - Business Insider

If Salesforce ever goes up for sale, Piper Sandler analyst Brent Bracelin predicted in a research note Microsoft would be the buyer.

Salesforce would be an attractive acquisition, according to Bracelin, because Microsoft has less than 5 percent market share of front-office applications — the market term for software that helps salespeople and service reps keep track of their customers, which is an area where Salesforce specializes.

Such a deal "would elevate Microsoft as the software-as-a-service alternative to Oracle, IBM, SAP and AWS," Bracelin wrote in the note. Despite there being no public indication Salesforce is pursuing a sale, it's not the first time in recent memory that the company has come up as a potential acquisition target by a bigger rival. RBC Capital Markets recently predictedBracelin said the Microsoft deal has a "low likelihood given sheer size of potential deal and willingness to sell."

Salesforce's market cap is $167.56 billion at the time of this writing and a buyer would likely pay a premium. RBC predicted Salesforce could be valued at as much as $250 billion in an acquisition — a premium of some 70% of its market cap at the time of writing.

They tried once. They wanted a fortune at the time.

“An analyst says”.... bruh seriously?

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