How the cofounders of baby-food company Yumi raised $8 million - Business Insider

— many of which are household names like Allbirds, Warby Parker, Harry's, Sweetgreen, SoulCycle, Uber, and Casper — several were founders of billion-dollar businesses.When Sutherland had her first child, she went down what she described as "a long rabbit hole of research" and was stunned to learn about the critical importance of the first 1,000 days of a baby's life for nutrition and development.

Before their financing round, Sutherland and Rusli made a short list of brands and founders that they deeply admired, and then leaned on their existing network of advisors and investors for connections. She suggested any business owner looking to raise funding ask for investor introductions in a way that's mindful of a contact's time.

Sutherland shared that in one of their early conversations with Nicolas Jammet of Sweetgreen, she and Rusli spent considerable time talking about brand building and how Yumi's chef series — which is a partnership series that Yumi does with the country's top chefs — was inspired by Sweetgreen's original chef series.

"Many of our investors were blown away by how we were driving so much of the business and customer experience through smart applications of data," Sutherland said.

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