Alex Hertzberg will lead the new division as CEO as they focus on literary creators with unique artistic identities and brands.
“Atlas Entertainment has since its inception had the good fortune to manage some of the worlds most talented creative voices both in front of the camera and musically. These relationships have always enhanced Atlas’ content creation in the motion picture, television and music mediums. We are excited to establish similar relationships in the literary arena,” said Atlas Entertainment’s Charles Roven.
In addition to Hertzberg, Adam Burger who served as a manager/producer at HertzbergMedia will also make the move to Atlas Literary. Hertzberg started his career at UTA and went on to work at Management360 until starting HertzbergMedia in 2009. HertzbergMedia is represented by Bob Myman and Greenberg Traurig.
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