Cannabis influencers share what they earn on Instagram and YouTube - Business Insider

on how sellers of CBD, the non-psychoactive form of cannabis, advertise and package their products. But the regulators have mostly addressed cannabis influencer marketing as they would any paid endorsement on social media. on cannabis marketing, updated last week, said that "the agency is committed to protecting the public health while also taking steps to improve the efficiency of regulatory pathways for the lawful marketing of appropriate cannabis and cannabis-derived products.

"I used to be in accounting," she said. "I was doing that, and then I got a job offer to help out with trimming [marijuana] plants. At the time it was very illegal and I just wanted to keep it super low key."Teresa Garibyan/Trippy Treez , a verified YouTube channel with 168,000 subscribers that discusses cannabis culture, horticulture, and "legal developments/science around the plant," according to the channel's description.

Arav earns revenue from promoted content on his YouTube videos. He charges between $500 and $600 dollars for a sponsored product review, and between $300 and $350 to include a "Brought to you by" message from a brand at the start of a video. His account was de-monetized for— the way many YouTube influencers earn a living — because of the company's policies around cannabis content.

Because YouTube and Instagram deactivate cannabis accounts regularly, many creators in the space have found ways to earn revenue that do not involve the social platforms. For more on how creators monetize content across YouTube, Instagram, and other platforms, check out these Business Insider Prime posts:

U guys are putting up click bait behind paywalls now? ✌peace out BI it was fun while it lasted

I mean with this they are able to strike gold for awhile and then have made their money by the time Instagram deleted it. It's a temporary cash cow

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