Walmart is offering to handle fulfillment for third-party orders on its marketplace - Business Insider

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The introduction of Walmart Fulfillment Services could help the retailer attract more merchants and gain greater control of its marketplace

, although FBA's services are not exclusive to sales through Amazon's marketplace.

WFS could bring more merchants to Walmart's marketplace because it may simplify selling with Walmart. Over half of the 1,000 US brands surveyed by sell on Amazon, while 30% sell on Walmart.com, and only 40% of brands that sell on Amazon also sell on Walmart.com.

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