Intuit's acquisition of Credit Karma gives investors big returns - Business Insider

based on their score. Thirteen days later, the government took control of Fannie Mae and Freddie Mac.

Senkut was undeterred. In 2009, he wrote a check for $50,000 from his debut fund into the startup's first significant round of venture capital. The funding valued Credit Karma at $4.5 million, Senkut said. Mint, a personal finances site, and one of Senkut's portfolio companies, had seen new users multiply in the months after the financial crash.

Rotman said his background helped him see right away that banks and credit card issuers would want to work with Credit Karma. In those days, theyto acquire customers. It was "incredibly inefficient," Rotman said, because the firms didn't have enough data on their target customers to recommend specific products. That's where Credit Karma proved useful. It could show its users ads for certain products that they would qualify for based on their data.

So we're calling a top?

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