. Now, those companies' products are flying off the digital shelves as other startups hunker down.
"I think it's really interesting, because my industry in particular is a counter-cyclical industry," Peabody said. "People drink and celebrate when they are happy, but they also drink when they are bored and worried. Now we have both of those." "Our tagline is 'an antidote to modern times,' and I wish I could say it was designed with this in mind," Witte said. "But I can't say when we were building the brand we were envisioning a quarantine as a recess or a pandemic as modern times."Witte attributes much of the uptick to people that simply have more time on their hands now that many employers have mandated working from home and social isolation has become the de facto social setting.
"All my companies collectively have cut their Facebook spend for marketing," Dockery said. "They are realizing that consumers aren't buying on Facebook, they are buying directly from the site. People are too freaked out, and Facebook is dying. In times of crisis, you don't spend time on Facebook."
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