Author:Dara PrantUpdated:Mar 25, 2020Original:Mar 18, 2020As Covid-19 continues to wreak havoc on communities across the world, fashion and beauty brands have announced plans to begin manufacturing products that will help prevent the infectious disease from spreading.
Later in the week and as the situation turned dire in Spain, Zara owner Inditex said it would produce hospital gowns and masks for patients and medical workers alike. Per a statement made to Vogue, the fast-fashion behemoth explained that it "will make a delivery at least once a week of materials we purchase directly."
UPDATE, Thursday, March 19: Several indie beauty brands have pivoted their production focus to hand sanitizer as well. The founder of Skin Probiotics had been making hand gel on the side for years, but has made it her main project now that Covid-19 has threatened the country's supply. Similarly, Hudson Valley Skincare announced via Instagram that its suspended normal production to churn out hand sanitizers for its community.
On Twitter, Christian Siriano said he will dedicate his sewing team to New York's Covid-19 prevention efforts by having them make masks. Governor Andrew Cuomo confirmed they are working together. On Monday, Prada revealed that its factory in Perugia will produce masks and medical overalls. The label plans to start daily deliveries to Tuscan hospitals of 80,000 overalls and 110,000 masks on April 6.
Meanwhile, Prabal Gurung and Cynthia Rowley are following in Christian Siriano's footsteps to produce personal protective equipment for medical workers and first responders. Gurung revealed the news via Twitter, writing: "As a brand that produces over 90% of our collections in NY, our goal is not only to fill the void of critical PPE, but to mobilize our domestic partners, revitalizing U.S. producers and suppliers.
Similarly, Grisel Lopez, the Puerto Rican, nonbinary designer behind Brooklyn-based brand Possessed, has set out to provide much-needed masks for hospital workers. According to Paper, the designer is using PVC to manufacture clear, BDSM-leaning face masks that they first introduced for Fall 2020. The designer also posted the news on Instagram, writing that the masks "can be sanitized and reused with soap and water or alcohol.
On the beauty front, Estée Lauder announced the reopening of its Melville, New York manufacturing facility in order to produce hand sanitizer. In a statement confirming the news to WWD, a company spokesperson said "compensated, employee volunteers will support this vital, meaningful effort." Eileen Fisher stepped up Wednesday as well by partnering with Congresswoman Carolyn Maloney and the Economic Development Corporation to create gowns, masks and other personal protective equipment for healthcare workers.
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