Outside Lands' CEO Sees the Post-Crisis Music Industry as an Opportunity

— Another Planet’s business was affected quick and early. The company canceled or postponed all its shows through June, and Perloff says it’s a waiting game to determine shows deeper into the summer. Outside Lands, a signature event, is still slated for August 7-9th. But with no clear timeline of when mass gatherings will be allowed back into play, there’s no guarantee that date will stick. Perloff spoke to Tell me about what the last few weeks have been like on your end.

At that point we realized none of the shows were going to play. We had somewhere between 100 and 120 shows on sale. We were going to have to postpone or cancel 80 percent of them. When we worked out of our houses, we had to reset these shows, let the public know and change the marketing. It was really quite intense for several weeks. We’re waiting to see what the feeling is in July. We don’t think we’ll have any new information until around May 4 or May 5.

“We believe in the live concert business and that people will go out in droves and find the money to go to shows when concerts pick up again… For all I know, we may go into the national touring business if other people leave an opening.”. How do you handle it when it’s so new? We’re taking the exact opposite view. For all I know, we may go into the national touring business if other people leave an opening. We’ve been a regional promoter for quite a while, but we’ve done several national tours and international tours. There’ll be a lot of changes and I think everybody will be looking at different opportunities.

We won’t do a festival unless we feel comfortable and the public feels comfortable doing it. Things are changing so rapidly. We’re only looking to do shows when it’s time to start doing shows. I think it’ll be years before people feel normal again. We do Outside Lands in a public park within the city, and we’d need approvals from all the powers that be, but we don’t know how people will react. I’m telling you I think when given the opportunity, people will react in a very positive way.

You said it’s not true that only Live Nation and AEG can survive, but surely it’s fair to say plenty of smaller promoters will struggle or drop off.

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