Facebook could prove its worth to small businesses during the crisis - Business Insider

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As small businesses are devastated by coronavirus, Facebook looks in a stronger position than ever

Its efforts to combat coronavirus may help revived the company's damaged reputation.Unable to attract physical customers, businesses are going online — another trend that may help Facebook.

And in the first few weeks of April — when some of the pandemic and lockdown's impacts have been most acute — Facebook said that its revenue is at roughly the same level as it was during the year-ago period. To be sure, flat revenue is a significant slowdown from Facebook's typical double-digit revenue growth, but it's a sign that the fundamentals of the business remain healthy.

It's a trend that will benefit Facebook, which can promise scared and hurting advertisers incredibly precise tools to target narrow segments of the population and track the success of their ads.

But over the longer-term, it also points to a shift that will also work in the social network's favor.

 

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What. Their spy-gate advertising juggernaut?

dominance, yes. reputation, i don't think so

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