The ad world prepares for a return to the office - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 37 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

The ad world prepares for a return to the office

Hello and welcome back to the Advertising and Media Insider, your weekly industry news fix. I'm Lucia Moses, deputy editor here. As the curve flattens, CEOs are starting to plan for a return to work. This past week we spoke to CEOs of the giant holding companies and their agencies who gave an early view into how work will — and won't — change.

Triad once had retail behemoths Walmart and Sam's Club as clients, but its revenue evaporated as Walmart and other customers decided to handle their ad sales themselves. Some agencies dismiss the in-housing trend, but it all but wiped out this company.Hollis Johnson/Business Insider; Google; Phillip Faraone/Getty Images for WIRED25; YouTube; Olivia Reaney/Business Insider

Recently we learned just how big YouTube's ad business is: A whopping $15 billion. Lauren Johnson, Hugh Langley, and Amanda Perelli identified 33 people who keep the platform growing with advertisers and creators — and keep it out of trouble with regulators, of course.Here are other great reads from the media and advertising teams:

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Ohio unemployment office asks employers to report workers not returning - Business InsiderThe Ohio Department of Job and Family Services created an online form for employers to report workers who 'quit or refuse work when it is available.' Zoomicon Wilk, other senators urge Newsom to improve UnemploymentInsurance claim processing
Source: BusinessInsider - 🏆 729. / 51 Read more »

Travel Industry Automates Pandemic Response With New Digital ToolsTechnology firms are using digital tools designed for other enterprise applications to help the travel industry reassure wary airline passengers and hotel guests as it prepares for a return to business. Stay home. Man, the world is getting creepier, fast.
Source: WSJ - 🏆 98. / 63 Read more »

Lord & Taylor prepares to liquidate all its stores: report - Business InsiderThe nearly 200-year-old department store chain has selected liquidators to operate its going-out-of-business sales, Reuters reports. They're lovely stores, but overpriced.
Source: BusinessInsider - 🏆 729. / 51 Read more »

TikTok is testing a new call-to-action ad option for influencer posts - Business InsiderTikTok's new partner program fits in with its efforts to capitalize on a growing user base with new features for brands to advertise, and for creators to monetize
Source: BusinessInsider - 🏆 729. / 51 Read more »

15 European health startups VCs think will blow up in 2020 - Business InsiderInvestments in European healthtech firms jumped more than 40% between the first quarters of 2019 and 2020. Blow up?
Source: BusinessInsider - 🏆 729. / 51 Read more »