The models turned creators of online fitness and wellness program Keep It Cleaner began offering free, no equipment needed workouts on Instagram IGTV and Facebook Live.
The introduction of free classes also had an unexpected benefit – it saw a rush in sign-ups to Keep It Cleaner.Source:Instagram While Keep It Cleaner remains popular with their core 18-26 female age group, lockdown has also seen a rise in other demographics.“I think we've found that particularly that mother’s age has jumped as they're spending a lot more time at home and having to be at home with their kids, they might be homeschooling.”With more people exercising from home than ever before Steph said it’s possible the trend towards online fitness programs may continue when lockdown ends.
Tomorrow Steph and Laura will be hosting yet another one of their live workouts on Instagram, this time for a special cause. “We both have cancer in our families but ovarian cancer we haven't experienced first hand,” Laura said.
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