How underwear brand Parade built a following and revenue on Instagram - Business Insider

Parade was founded with the thesis that community-driven brands will win the loyalty of Gen Z for life," said Cami Tellez, CEO of underwear startup Parade.

To accomplish this, Parade has focused its social strategy on building a community of nano-influencers who promote its products. Cami Tellez and Jack Defuria, both 22 years old, met in college. Since 2015, they had each been working in the New York tech scene while going to school. They believed that ecommerce was the future, especially in the underwear industry.

after the former chief marketing officer of its parent company L Brands, Ed Razek, suggested that trans women could not sell the fantasy it sought to promote. And it's paid off: Parade has raised $4.5 million from consumer funds including Lerer Hippeau, Greycroft, and CASSIUS, according to Tellez, and sold more than 160,000 pairs of its underwear to date. Here's the marketing strategy they used to do it. Instagram

j_wellemeyer How rich are Mom and Dad?

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Dow futures climb 160 points ahead of another dismal jobless claims, and a parade of Fed speakers, earningsU.S. stock-index futures trade slightly higher early Thursday, as investors ready for another dismal report another sobering weekly jobless claims and a host of speakers on the Federal Reserve that might offer more insights about the state of a rapidly deteriorating economy due to national procedures in place to avert a deeper crisis from the COVID-19 pandemic. Guess we’re seeing who the real “takers” are Millions more unemployed? Bullish
Source: MarketWatch - 🏆 3. / 97 Read more »

Airbnb expects revenues to be slashed by more than half this year, CEO says - Business InsiderAirbnb expects 2020 revenues to be less than half of what they were in 2019, even once travel resumes, because of fallout from the COVID-19 pandemic. No surprises there
Source: BusinessInsider - 🏆 729. / 51 Read more »