Investors talk about how to weather coronavirus' advertising market - Business Insider

Funding for media and advertising companies has increasingly dried up over the past few years, and the pandemic could be the final straw for large adtech firms that are looking to raise money. Investors have paused future investments or are looking for proven companies to invest in, two advertising and marketing-focused investors told Business Insider. early-stage venture fund called C2V Ventures,

"Any company that was calling on agencies or brands to hit revenue targets are in trouble. They were in trouble before the pandemic — it's more important now," said SaaS models have longer sales times and require more investment, though. Cunningham said that adtech and martech companies should consider offering lower rates and perks during the pandemic to clients who have more time to test trial runs of software.

The questions span everything from how to conserve cash, how to work with clients, and deciding how to raise money. MathCapital set up a Slack channel for CEOs of its portfolio companies to talk with each other.

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