'Shark Tank': Why Mark Cuban invested in a vegan company with pay-what-you-can pricing that the other Sharks hated

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'Shark Tank': Why Mark Cuban invested in a vegan company with pay-what-you-can pricing that the other Sharks hated (via CNBCMakeIt)

But when Cuban invested in a vegan, non-GMO soap and body care company during Friday's episode, his fellow Sharks thought he was crazy to do so.

Each of The Mad Optimist products are vegan, non-GMO, halal, gluten- and cruelty-free, the founders said."We have a sliding price scale where customers can choose how much they want to pay for their products," Mohammed A. said. "So for customers that can afford to pay a little bit more, it offsets the price for customers who need to pay a little bit less."

"I can choose how much I pay you for? Please help me understand this madness," Shark Kevin O'Leary said, asking for the company's sales numbers and profit margin. Despite the other Sharks' opinions, Cuban was still interested in making a deal. He liked the vegan product and their transparency with customers.

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MakeIt Because he thought we all would need a laugh at the products being left on the shelves during panic buying should a second wave of Covid19 hit?

MakeIt Because he thought we all would need a laugh at the products being left on the shelves during a wave of panic buying should a second wave of Covid19 hits?

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