James Middleton sets up his own happiness and wellbeing company for dogs

  • 📰 hellomag
  • ⏱ Reading Time:
  • 69 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 31%
  • Publisher: 68%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

The Duchess of Cambridge's younger brother, James Middleton, has unveiled his latest venture Ella & Co

May 19, 2020 - 12:24 BST Danielle Stacey The Duchess of Cambridge's younger brother, James Middleton, has launched an exciting new venture inspired by his closest companions. The 33-year-old entrepreneur, who has a golden retriever and five black spaniels, has set up Ella & Co - a happiness and wellbeing company for dogs.

In the past, James has spoken about the positive impact his pet pooches have had on his mental health and he wants to return the favour with a new type of pet food. The businessman has come up with the concept of freeze-dried raw food, which has been developed alongside nutritionists and vets and consists of the healthiest natural ingredients for dogs. James explains that freeze-drying has the benefits of a raw diet but without the hassle of defrosting pet food.

On his new website, Ella.co, James writes:"It's nearly impossible to fully calculate our pets’ value. While we wouldn't think twice about the little things we do for ourselves – morning coffee, gym memberships, dinners out and spending money at the pub – we can forget about investing in our pets' long-term health and wellbeing.

"At Ella & Co, creating the most convenient, nutritionally-rich, ethical, and delicious freeze-dried raw dog food available in the UK is our first, small step towards a dog food revolution. I developed Ella & Co's freeze-dried raw food with nutritionists and industry experts to create a complete and balanced meal, specially designed for the benefit of our dogs.

Make sure you never miss a ROYAL story! Sign up to our newsletter to get all of our celebrity, royal and lifestyle news delivered directly to your inbox.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 24. in CA

Canada Canada Latest News, Canada Canada Headlines