Marino has over six million Youtube subscribers who rely on him for the latest men's fashion and grooming trends, and proper exercise regimes.
Marino, who grew up on welfare in Center City, Philadelphia, says, "It's my responsibility as a leader to not freak out," Similar to many other social media influencers, Marino promotes other companies' products in his videos as a way to generate advertising revenue, and sponsorships have decreased by 50% as a direct result of the coronavirus.
"Business owners need to look for opportunities where they have not looked before," Marino said. "Your business is not going to thrive if you are a mess emotionally. Find healthy ways to manage stress and anxiety."In addition to prominence on Youtube, Marino has amassed over 600,000 followers on Instagram, and has gained a reputation for being every man's best friend. But none of it came quick or easy.
In 2007, Marino — at that time already trying to launch a men's image consulting business off the ground — was given a video camera by his wife. He began to produce videos on how men should dress and properly groom themselves. All it took was one gentleman seeking Marino's fashion advice for him to get hooked on the Youtube platform. His consulting firm slowly evolved into becoming his Alpha.M channelMarino originally pitched his Alpha.
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