How one company is making life insurance more accessible with AI - Business Insider

Hale decided life insurance needed to be better and more accessible, so he cofoundedAgent-free life-insurance shopping

Ladder takes out the middleman and empowers people to calculate their own insurance needs and buy the right policy for them. And it all happens online, whenever the customer is ready. Plus, it's faster — exponentially faster. It's possible to arrive on the Ladder website and walk away with a policy in as little as five minutes.

Using AI to instantaneously crunch data and process applications, Ladder's unique online underwriting gives customers the best of both worlds. In some cases, people may be shipped an easy at-home lab kit before getting a final offer, but most Ladder customers get an offer instantly online.After all the work that usually goes into getting life insurance, customers are typically stuck with whatever they bought, no matter how their life changes.

"When my single child turned out to be twins, I literally went on the website and clicked the button to up my policy," he says. "I don't know how it can get any easier than that."

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