Business and tech influencer Roberto Blake runs a YouTube channel with 445,000 subscribers.
Blake said he sends a media kit to every company he pitches, and he has previously worked with brands like Samsung, PayPal, and HP. He said that having a media kit can cut down on creating materials to send over to a brand every time you want to pitch yourself. Blake's audience skews older, between the ages of 24 and 44. They are working professionals or small business owners who tend to travel and use a variety of hardware and software brands in their careers. Marina Mogilko
Mogilko has worked with brands like Audible and Skillshare on sponsored videos. She told Business Insider that she sends a media kit to the brands who reach out and the ones she pitches, which includes case studies of past campaigns and her audience analytics. Mogilko's business earns money through her promoting brands within videos on YouTube, promoting them on Instagram, and from the Google-placed ads that play in her YouTube channel.
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