But smaller companies like, who have traditionally prided themselves on offering a more personalized experience, have had to get creative in order to pivot their offerings while most of the country is under lockdown.
"You'd have to go up to each counter and ask for help, or even ask to touch products," she continued. "It was very impersonal."CHANCE YEH/Patrick McMullan via Getty Images The concept was a hit, and today, the retailer can be found in 200 different locations throughout the country. Customers right now, Beck said, are more open to the idea of "natural" skincare than they were in the past. This paved the way for the company to release its M-61 Vitamin C skincare line in 2012, which Beck says has since become one of its most popular items.
All Bluemercury had to do was provide. And it did — provide products, provide beauty experts, provide tidbits of comfort.
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