Now is a bad time to invest if you're just going to pick stocks - Business Insider

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Experts say trying to get ahead right now by picking stocks you think will surge after the coronavirus pandemic is over isn't a smart investing strategy

. She quickly said one of the worst pieces of advice she's hearing involve taking action by investing now, especially with individual stock picking.

"For an individual investor to think they somehow know something that the market doesn't know and to be able to trade around it and make money is an absolute fool's errand," Krawcheck told me in March. Now isn't a time for firing up a brokerage app, buying individual stocks in companies you think will boom after coronavirus ends, or trying to snatch up shares of pharmaceutical companies with hopes of cashing in on a cure. In short, that strategy won't end well. reports that over 800,000 new brokerage accounts have been created with three of the four largest brokerage firms since the start of the pandemic.

"We have bored, unseasoned, emotionally conflicted investors playing around in a murky pool where one of the most opaque sectors has the ability to make the biggest waves," Lopez writes. "People are going to drown." Hook says there's a one group of people who are exempted from his previous 'don't start now' investment advice: anyone who wants to start a consistent, long-term investing strategy.

"If [the advice] is to do anything, it should be to increase your recurring deposit into your diversified investment portfolio," Krawcheck said. Her comments actually prompted me to think a bit differently about my own investing strategy, and ultimately toKrawcheck's advice is to play it safe right now — keep investing if you can, don't if you can't.

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Bought some stocks that are at historic lows and I'll ride them out. I'll come back later and rub it in when you're wrong.

Lmao. Don’t buy shares that are trading at an all time low. How very business of you. 🧐

Stop trying to sell everyone ETFs all the time

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