How companies can pivot for success in a post-pandemic world

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While everything seems dislocated and different now, companies should distinguish between what has permanently changed versus temporary shifts in behaviour. YahooFinance

SINGAPORE — Singapore’s circuit breaker measures to curb the spread of the COVID-19 outbreak will end on 1 June, with phased reopening of the economy. However, the pandemic will likely permanently reshape the way we live and work, and businesses can expect to operate in a new normal.

Based on past experiences in the wake of the global financial crisis, early and bold choices on portfolio transforming investments, particularly acquisitions and divestments, have proven to be decisive. Those were brave choices in 2008-2010, given they often lowered near-term cash flows at a time when preserving capital was high on boardroom agendas.

This rapidly changing environment offers what could be once-in-a-lifetime opportunities for CEOs — how well they make smart, well-informed strategic choices will likely determine whether their companies will shape the future or be shaped by it. 2. Build operational resilience: In this crisis, strategic and operational agility is a fundamental capability that companies need to build, and do so quickly. There is a possibility of a second or third wave of the pandemic. For a company’s strategy to be realised, it needs to be flexible enough to pivot at speed.

 

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