"Momentum is an exceptionally powerful thing that exists in the world, and we found out very early in our days about how to use that."Author:Maria BobilaPublish date:May 28, 2019Welcome to Career Week! While we always make career-focused content a priority on Fashionista, we thought spring would be a good time to give you an extra helping of tips and tricks on how to make it in the fashion and beauty industries.
Looking back, brothers Jamie and Lyndon Cormack often joke that they should've quit their jobs and launched Herschel way sooner than they actually did. In fact, they were running Herschel on the side for around two years until they finally decided to focus on the brand full-time. You garnered a great amount of success quite quickly from the very beginning. How did you manage that?
Momentum is an exceptionally powerful thing that exists in the world, and we found out very early in our days about how to use that. Each and every time we get a win, we figure out why we got the win and figure out how to leverage off of it in the future. If we produce something or made something that we sort of potentially call it a loss, we figure out why it lost and how we could pivot and change.Lyndon: Understanding how quickly we would need to scale was definitely a harsh reality.
Jamie: They've all happened pretty organically through friends or relationships, either new or old. But we always try to work with like-minded individuals, or individuals who are going to help take our brand in a different location, someone who inspires us from that arc of travel, architecture, design, a different feel — someone who is going to help really build our brand in a different way.
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