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Whether your business is closed during the pandemic, adapting to the times, or preparing to reopen, engaging your audience on Instagram is critical to staying in tune with your customers. And if you focus on new ways to market your brand, you could acquire more followers and new customers. Beganovich suggested starting small — don't go after celebrities and macro-influencers until you've established your brand and following.Emily and Mark Stallings are siblings and cofounders of Casely, a brand that makes fashionable phone cases.The millennial cofounders of phone-case startup Casely started their Instagram account three months before launching any products. This gave them a chance to gain followers, build relationships with influencers, and get feedback on their designs.
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