Influencers listed brand sponsorships, paid advertising, and affiliate marketing as their top sources of revenue in aInfluence.co's results were gathered at the start of 2020, before major events like the coronavirus pandemic had transformed the consumer and media landscapes.
But its results show how a diversification of the influencer economy has helped creators continue to earn money during an economic downturn. While sponsored posts have long been at the heart of the influencer economy, digital stars have myriad ways to make money that don't involve promoting a brand on their accounts.of 69 influencers conducted earlier this year by the influencer platform Influence.co highlights the many sources of revenue available to creators in 2020.
Influence.co's results were gathered in January before the coronavirus pandemic began to transform the consumer and media landscape. But the variety of non-advertising revenue sources already in place at the start of the year has helped some creators weather financial fallout from brands cutting budgets as a cost-saving measure during the recent economic downturn.
Brand sponsorships was the top money-maker among Influence.co's survey respondents, with 78% of creators calling it a main source of revenue. 58% of creators listed revenue-per-view ad programs like YouTube's
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