Facebook adds payments to WhatsApp in Brazil - Business Insider

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Facebook is finally going hard on payments in WhatsApp as it tries to make the $19 billion acquisition pay off

, more than a quarter of Facebook's overall revenues for the year.

Adding payments tech, which was first trialed in India, allows WhatsApp to own the entire transaction from start to finish — and make some money in the process. Peer-to-peer payments will be free for users, Facebook says, but it will take a cut of payments made to businesses, in the same way that a traditional payment processor would charge a shopkeeper to use its point-of-sale software.

. "[Businesses] basically buy ads inside Facebook or Instagram that send people to chat threads. And then as we build out all these tools around that — around making those threads more valuable, we think that those ads will only increase in value, which is the way we're currently thinking about that business," he said.

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$FB is extremely powerful and I would never even thought of it before recently

Does Zukker looks like a 🤡 without his KKK hood? He has that looks.

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